Every time technology brings us new ways to communicate, marketing and public relation pros have found ways to integrate that tech into their strategies for getting messaging in front of audiences. Today we turn printed books into audiobooks; lectures and TEDTalks become podcasts, videos, and blog posts; and the range of options is limited only by imagination and audience preferences. For this episode of The Brand Ambassadors, Merritt and Gary look at branding technology and center their focus on digital signage. They break down the advantages of a comprehensive communication strategy that integrates a digital signage component and weigh the pros and cons of DS options for small, medium and large organizations. They also welcome experts Mason Page of Reflect Systems and Alan Brawn of Brawn Consulting, interviewed at the Digital Signage Expo in Las Vegas where digital signage experts expound on trending tactics that can bring digital signage into your communication strategy.
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