Successful people - whether they are in public relations, startups, government and so on - will always tell you their success depended on having a solid strategy. However, a lot of them won’t say how realistic and practical their strategies were. Absolutely every endeavor needs a strategy, but how many of those endeavors built a detailed, overly comprehensive strategy that immediately went into a bookshelf somewhere, never to be seen again. Yeah, you need a strategy that actually works toward your goals and objectives. In this week’s show, executive communication consultant, Denise Deon Wilson joins The Brand Ambassadors to discuss the practicality of strategic communication to create a realistic, scalable plan bringing integrated communications to branding. They will also talk on defining achievable core goals and objectives, scaling tactics, and developing the implementation and measurement tools to create appealing traditional and digital campaigns across communication outlets.
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