Part of developing a strong brand involves knowing your audiences and having a reliable outlet for authentic communication. Well-branded organizations put a lot of work into audience outreach through several methods that can include traditional and digital newsletters, email marketing, events, webinars and the list goes on. However most marketers and PR pros will tell you that despite its current issues and challenges today, social media still reigns supreme for developing and building a community of individuals looking for what your organization has to offer. As the organization’s PR director, Shannon explains how the core leadership started the very first workout back in 2010 and their PR efforts relied mostly on WOM and the occasional paid media campaigns. Later they created a social media presence that engaged members with photos, news and other content to grow their following to over 8,000 followers and supporting multiple chapters with social media profiles and strategies.
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