Partner marketing focuses on communicating value to, with and through resellers, distributors, alliance partners, agents and other third-type companies to help market and promote your organization. No matter what you offer, when it comes to partner marketing, there are two important questions that all parties need to answer: What’s in it for them and why should they care?
In this week’s episode of The Brand Ambassadors, Merritt and Gary welcome Boulder Crest and EOD Warrior Foundation chairman and founder Kenneth Falke and Leon Tackitt, owner of Tackitt Family Vineyards. As retired Navy Explosive Ordnance Disposal technicians, Ken and Leon have a passion for helping fellow combat veterans and their families deal with the issues surrounding long-term care and emotional support of returning military personnel and their families from the last 16 years of war. They will discuss how partnering their very different companies has increased brand awareness of both organizations.
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