There's more to a small business than a great idea that people are excited about. It takes business savvy, sales funnel strategies, product or services delivery processes, financing. It takes guts because starting a business is really a leap of faith.
It also takes serious marketing, public relations, and advertising strategies to turn your small business from your initial idea into a reliable brand that your customers and audiences will readily recognize.
In this week's episode of The Brand Ambassadors, Merritt and Gary welcome to the show, Heather McNelis, the director of marketing and communication for the National Association of Development Companies. Merritt, Gary, and Heather will discuss the challenges facing small businesses and solopreneurs just starting out, and the marketing and PR strategies they can employ to start building a solid brand. Merritt and Gary also get Heather to share some of her small business marketing secrets she shares at NADCO training symposiums.
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