How well is your brand performing? Do you really know what your customers and audiences want or how they feel about your brand? What are you doing to find out?
Engaging with customers and audiences is just one way brand can gather data and communicate. In this episode of The Brand Ambassadors, Merritt and Gary welcome back Kim Marks Malone to discuss how polls, surveys and other data collection methods serve as brand outreach. They also dissect how these data collectors can also provide brands with the insights and metrics to understand their audiences’ needs, what their values are, and the level of confidence and trust they have in the brand.
Kim brings out examples of data-driven branding from the students she advises at the university's student-run strategic communication firm, Meeman 901 Strategies; and Merritt explains how data guided her outreach efforts in establishing the military’s healthcare system brand, Tricare. There’s lots to talk about, so don’t miss a minute.
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