In December 2017, Wyzowl, conducted its annual state of video marketing study for a snapshot of video’s branding importance. Key findings include:
· 97% of marketers say video increased understanding of products or service.
· 81% of people decided to buy a product or service by watching brand's video.
· 81% of businesses use video marketing – up from 63% in 2017.
· 85% of people say they want more brand videos in 2018.
· 76% of marketers say video increases sales.
· 72% of consumers would rather use video to learn about a product or service.
The numbers don’t lie and your organization or business’ audiences are going to respond better when your marketing and branding efforts include video and other visual information. This week’s episode of The Brand Ambassadors concludes the two-part series on visual content for your business and brand. Video expert Scott Webb joins Merritt and Gary to discuss video marketing and how it improves your storytelling abilities.
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