There’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and content formatted to their outlets’ needs. In this episode of “The Brand Ambassadors,” award-winning journalist and Vox Optima media relations and training expert Jim Washington stops by to discuss the smart tactics for developing relationships with reporters. He offers helpful stories from his own professional experience along with insights from colleagues he interviewed for a recent media relations blog post. Jim explains that PR pros who understand the reporter’s beat and the publication’s content requirements and needs will have the greater success when planning and implementing their media strategies. He also talks with Merritt and Gary about his process for preparing spokespeople, CEOs and other individuals for media interviews.
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