Whether you love them or hate them, trade shows and special events are truly unique communication options for engaging, face-to-face marketing. Special events and trade shows are an integrated selling tool – sales, technical, live demonstrations, executive suite management and collateral material all come together in a forum where statistically 83 percent of attendees have some level of buying power. Exhibiting and events provide a platform to launch new products and generate immediate feedback. Industry trade shows allows communication with multiple audiences and provides an opportunity to strengthen relationships with existing customers. In this week’s episode of “The Brand Ambassadors” Sarah Linder, assistant director of sales for Alliance Nationwide Exposition and Rachel O’Sullivan, event and trade show manager from Vox Optima will talk with Merritt and Gary about the best practices for exhibiting and how to capitalize on your exhibits and make them work for you.
↧