Justin Nassiri, BeyondtheUniform.org, Veterans and Branding
Justin returns to the Brand Ambassadors to talk veterans and branding and beyondtheuniform.org with Gary and Merritt. A Navy Veteran, Justin is the Founder & CEO of StoryBox, and started Beyond the...
View ArticleIntroducing The Brand Ambassadors
Join hosts Merritt Hamilton Allen and Gary Potterfield as they bring their combined decades of public relations expertise to the airwaves. Merritt and Gary started Vox Optima in 2005 and they work on...
View ArticleExpanding Your Brand
Growth is great, right? Sometimes, companies grow right past the products and services they started out with. And then it's hard to explain what exactly your company does. Award winning CEO Maria...
View ArticleCrisis Communication Part One
Crises will strike. It’s not a matter of if, but when. Is your company ready? When the media storm strikes, you can be ready with a proactive crisis communication plan. Just like a working flashlight,...
View ArticleCrisis Communication Part Two
We're continuing the discussion from last week's Crisis Communication show and raising the stakes. Join Merritt and guest host Jared Hamilton as they interview Tim O'Leary, who ran media operations for...
View ArticleThe Beer Show!
Join hosts Merritt Allen and Gary Potterfield as they take a deep dive into branding campaigns that everyone can get behind - beer! Guest Bob Lenz created the created the famous sunset “Miller Time”...
View ArticleHarnessing the Power of Multimedia
Podcasting, video blogs, livestreaming. These are among the tools available to promote your brand in today's connected world. Join hosts Merritt Allen and Gary Potterfield as they explore the world of...
View ArticleWhere The Jobs Are
This show is focused on the job seeker interested in a career in public relations, journalism or communication. Hosts Merritt and Gary will talk with Kim Marks Malone, Public Relations and Journalism...
View ArticlePlanning, planning, planning
This week's episode takes current events - the #metoo campaign - and helps listeners plan for the worst. Contingency planning is a must for any business, and hosts Merritt and Gary will explain how to...
View ArticleBuilding Your Brand Culture From The Inside Out
Andrew Barlow of Overflow Communications joins Merritt and Gary this week to tell our listeners how to imprint their brand on their corporate culture. Brands begin from the inside out - your employees...
View Article2017: The Year in Public Relations
For the last show of 2017, hosts Merritt and Gary look back at the most significant PR events of the year. From disaster relief, to corporate scandal, to Hollywood blowing up over #metoo, The Brand...
View ArticleBuilding a Brand Ethos - It's Personal
This week's episode of The Brand Ambassadors continues the discussion of workforce engagement and motivation. Hosts Merritt and Gary welcome guest Jeffrey Candelaria of Konnection Now. Jeffrey helps...
View ArticleThe Ultimate Crisis
Rear Admiral Rob Durand, director of public affairs, communication and outreach for U.S. Pacific Command will join Merritt Hamilton Allen and Gary Potterfield to talk about managing the ultimate crisis...
View ArticleRedefining Brand Identity
Success in today’s business environment requires adapting to change. Change can be driven by any number of factors, including technology, market demand, government policies, mergers and acquisitions....
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