Lend Us Your Ears: It's Time To Talk Speechwriting
According to the National Institute of Mental Health, fear of public speaking is the most common phobia, surpassing even the fear of death. While writing a speech is not nearly as debilitating, it can...
View ArticleThe Rise of Independent Newspapers
Any chance you have a newspaper subscription? Best guess – no, you don’t. The changes in the business of journalism and the operations of newspapers has changed radically during the last couple of...
View ArticleTrends in Reputation Management
Lately, it seems no company or prominent figure can stay out of the harsh spotlight of public scrutiny. Growing trends of employee gaffes, outrage against public figures, and debates over governmental...
View ArticleEncore: Branding Through Social Media Communities
Part of developing a strong brand involves knowing your audiences and having a reliable outlet for authentic communication. Well-branded organizations put a lot of work into audience outreach through...
View ArticleBranding Your Nonprofit
In the world of nonprofits, there are similarities to the marketing and branding efforts of their commercial counterparts. Similar, but not exact. In this week’s episode of The Brand Ambassadors,...
View ArticleWhat Goes Into Imagery for Business - Part 1
The strength of one’s brand lies in its ability to demonstrate its capabilities, communicate successfully with customers and stakeholders, and display personality and authenticity. And according to...
View ArticleWhat Goes into Imagery for Business - Part II
In December 2017, Wyzowl, conducted its annual state of video marketing study for a snapshot of video’s branding importance. Key findings include: · 97% of marketers say video increased understanding...
View ArticleStorytelling and Media Relations
The world today is getting noisier and louder every minute. The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other...
View ArticleCritical Thinking
Merritt and Gary trolled the sea services for communication talent once again and found Darcy Roland, author of the TEDx Talk, Penny For Your Critical Thoughts? Darcy is a retired Coast Guard senior...
View ArticleEncore: Building a Social Media Campaign
In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement. This week, Merritt and Gary...
View ArticleMaking Your Own Brand Ambassadors
“Communication works for those who work at it.” ~ John Powell Most experts will tell you that there are no better cheerleaders for your brand than the people who help make and keep it a reality. But...
View ArticleBranding Your Passion
This will be our first remote podcast, airing live from the Rust Is Gold coffee and antique shop in Albuquerque. Not many of us are able to turn creativity into a successful commercial enterprise....
View ArticleCampaign Planning for Your Nonprofit
What does it take to successfully plan and execute a campaign or an event? When should you begin? Who needs to be involved and how do you divide responsibilities? How do you measure success? All...
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