Branding and Marketing for Small Business
There's more to a small business than a great idea that people are excited about. It takes business savvy, sales funnel strategies, product or services delivery processes, financing. It takes guts...
View ArticlePartner Marketing
Partner marketing focuses on communicating value to, with and through resellers, distributors, alliance partners, agents and other third-type companies to help market and promote your organization. No...
View ArticleBranding Through Social Media Communities
Part of developing a strong brand involves knowing your audiences and having a reliable outlet for authentic communication. Well-branded organizations put a lot of work into audience outreach through...
View ArticleDigital Signage and Your Brand
Every time technology brings us new ways to communicate, marketing and public relation pros have found ways to integrate that tech into their strategies for getting messaging in front of audiences....
View ArticleStrategically Realistic
Successful people - whether they are in public relations, startups, government and so on - will always tell you their success depended on having a solid strategy. However, a lot of them won’t say how...
View ArticleBuilding a Social Media Campaign
In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement. This week, Merritt and Gary...
View ArticleEvent-Based Branding
Whether you love them or hate them, trade shows and special events are truly unique communication options for engaging, face-to-face marketing. Special events and trade shows are an integrated selling...
View ArticleGetting Your Media Relations Right
There’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and...
View ArticleLend Us Your Ears: It's Time To Talk Speechwriting
According to the National Institute of Mental Health, fear of public speaking is the most common phobia, surpassing even the fear of death. While writing a speech is not nearly as debilitating, it can...
View ArticleThe Rise of Independent Newspapers
Any chance you have a newspaper subscription? Best guess – no, you don’t. The changes in the business of journalism and the operations of newspapers has changed radically during the last couple of...
View ArticleTrends in Reputation Management
Lately, it seems no company or prominent figure can stay out of the harsh spotlight of public scrutiny. Growing trends of employee gaffes, outrage against public figures, and debates over governmental...
View ArticleEncore: Branding Through Social Media Communities
Part of developing a strong brand involves knowing your audiences and having a reliable outlet for authentic communication. Well-branded organizations put a lot of work into audience outreach through...
View ArticleBranding Your Nonprofit
In the world of nonprofits, there are similarities to the marketing and branding efforts of their commercial counterparts. Similar, but not exact. In this week’s episode of The Brand Ambassadors,...
View ArticleWhat Goes Into Imagery for Business - Part 1
The strength of one’s brand lies in its ability to demonstrate its capabilities, communicate successfully with customers and stakeholders, and display personality and authenticity. And according to...
View ArticleWhat Goes into Imagery for Business - Part II
In December 2017, Wyzowl, conducted its annual state of video marketing study for a snapshot of video’s branding importance. Key findings include: · 97% of marketers say video increased understanding...
View ArticleStorytelling and Media Relations
The world today is getting noisier and louder every minute. The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other...
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