Whether your business is small, medium or large, an effective content marketing strategy is an essential element of getting your company and its message noticed. But what is content marketing? How do you develop a workable, practical content marketing strategy? And how do you know if it is working for you or not?
On this week’s show, Merritt Hamilton Allen and Gary Potterfield discuss the definitions, strategies, and tactics of good content marketing with President of Sword and Script Media LLC, Frank Strong. Merritt, Gary, and Frank explore what goes into creating and implementing quality content marketing programs.
Frank brings considerable experience developing public relations and marketing campaigns and strategies for companies ranging from small businesses to global entities. He explains how content marketing strategies and tactics helped him take his marketing blog and turn it into his PR and marketing services business in Atlanta, GA.
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