What does it take to successfully plan and execute a campaign or an event? When should you begin? Who needs to be involved and how do you divide responsibilities? How do you measure success? All questions faced by solopreneurs, large corporations, government agencies and nonprofit charities. This week on The Brand Ambassadors, Merritt and Gary welcome Gino Colombara, executive director of the Southeastern Virginia Chapter of the Alzheimer’s Association, to discuss campaign planning and stakeholder engagement. Gino has been organizing events to raise awareness and funds for Alzheimer’s care, support and research for more than 20 years and will outline the planning and campaign development that went into his chapter joining with 600 communities nationwide for the Walk to End Alzheimer’s fundraising event September. Gino will discuss what it takes to make these events a success, both locally and nationally. He will also discuss changes he’s seen in outreach and stakeholder engagement.
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