“Communication works for those who work at it.” ~ John Powell
Most experts will tell you that there are no better cheerleaders for your brand than the people who help make and keep it a reality. But the question is how do you turn employees into “brand ambassadors”? The answer lies in solid internal communication and what Use Conflict author and this week’s guest, Dave Gerber, calls “positive conflict.” Dave talks with Merritt and Gary about the issues of conflict and communication within an organization. The discussion explores Dave’s concepts of positive and negative conflict, communication tactics for clarity and employee buy-in, and other approaches to building a healthy, harmonious workforce. Dave also explains the importance of key factors such as trust from and in the workforce. Join Merritt, Gary and Dave as they tell you how strong, focused communication and positive conflict management can turn the company workforce into one of the brand’s loudest megaphones.
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