In the world of nonprofits, there are similarities to the marketing and branding efforts of their commercial counterparts.
Similar, but not exact. In this week’s episode of The Brand Ambassadors, Merritt and Gary welcome public relations and branding expert, Jack Chirrick, to investigate the methodologies of branding and marketing for nonprofit entities. Using his extensive background in public relations, community outreach, and media relations, Jack explains how the concepts of marketing and branding tend to get mixed up and misused … especially when it comes to nonprofits. The panel talks about how an organization's focus should be on how marketing serves as a tactical element of the larger branding strategy. Jack also covers how nonprofits must have a clear vision, a solid personality, know who their audiences are, have measurable objectives and goals, and have a well-defined understanding of the effective and consistent use of the brand.
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